U.S. Mission UAE PDS Annual Program Statement

Description

The Public Diplomacy Section (PDS) at U.S. Mission UAE invites results-oriented proposals for programs that foster economic opportunities for U.S. businesses, investors, and innovators, and showcase American leadership and excellence in science, technology, culture, arts, sports, culinary diplomacy, artificial intelligence (AI), and health. The purpose is to strengthen ties between the United States and the United Arab Emirates in ways that make America safer, stronger, and more prosperous and advance the interests of the American people as we commemorate the 250th anniversary of U.S. independence (2026) and celebrate the enduring U.S.-UAE partnership. See Section C, Program Description for more information. This APS outlines the funding priorities and strategic themes we will focus on in FY2026, and the procedures for submitting requests for funding. Please carefully follow all instructions below. Proposals that fail to conform to the requirements outlined in this APS will not be considered. Goals and Objectives Proposals must focus on one of the seven priority areas outlined below. All proposed programs must clearly advance American strength, safety, and/or prosperity, to advance Goal 2 of the Bureau of Near Eastern Affairs: Secure opportunities to advance U.S. commercial and strategic interests. Specifically, all proposals must include an American element or demonstrate meaningful engagement with American experts, organizations, or institutions in ways that advance U.S. interests and promote understanding of American policies, perspectives, society, culture, and values. Proposals that include programming across multiple emirates are encouraged. Possible PD grant proposals include, but are not limited to: Programs that generate tangible opportunities for U.S. companies and American experts and institutions by connecting them with Emirati partners, suppliers, procurement channels, investors, government stakeholders, and/or decision makers; supporting U.S. market entry and visibility in the UAE; and facilitating engagements designed to produce measurable outcomes, including deals, partnerships, exports, investment, licensing, training agreements, or expanded U.S. market share across strategic sectors. Proposals may include activities such as events, collaborative projects, workshops, conferences, speaker series, alumni engagement initiatives, performances, trade and expo engagement, business networking activities, or programs conducted in connection with appropriate UAE trade shows, festivals, or public events. Examples of programs include, but are not limited to: • Programs that connect U.S. companies and experts with Emirati partners, suppliers, procurement channels, investors, and decisionmakers, facilitating business-to-business networking, investment matchmaking, and engagements designed to produce commercial partnerships, deals, exports, or expanded market access for American firms across strategic sectors. • Subject-matter expert, academic, and professional lectures, seminars, workshops, and speaker programs featuring American experts. • University-industry partnerships, including with research or technology parks, that generate commercialization projects and innovation initiatives, creating opportunities for U.S. companies in STEM fields and emerging technologies to expand partnerships and commercial engagement in the UAE. • Programs in partnership with UAE institutions and American companies that promote U.S. technologies, products, and services through workshops, trade show engagement, expos/showcases, and business networking in priority sectors such as AI, healthcare, energy, or the creative industries. • Hackathons, innovation competitions, maker spaces, or other hands-on activities that showcase American leadership in AI, space, cybersecurity, and other emerging technologies. • Professional and academic exchanges, training programs, and collaborative projects between U.S. and UAE institutions. (Note: This funding cannot be used to support construction-related activities. End note.) Priority Program Areas and Strategic Themes: Proposals must focus on one of the seven priority areas outlined below: 1. CELEBRATING AMERICA'S 250th ANNIVERSARY (FREEDOM 250): Initiatives that celebrate America’s 250th birthday by showcasing American excellence, innovation, technology, dynamism, culture, and strength of the U.S.-UAE partnership. 2. CELEBRATING AMERICAN SPORTS EXCELLENCE DURING THE AMERICAN DECADE OF SPORTS: Initiatives that leverage major U.S.-hosted sporting events, such as the 2028 Summer Olympics and Paralympics and the 2034 Winter Olympics and Paralympics, to showcase American excellence in sports, sports science, athlete development, event management, tourism, and entertainment while strengthening U.S.-UAE engagement and creating opportunities for American sports institutions, companies, and experts to expand partnerships and commercial engagement in the UAE. 3. ARTIFICIAL INTELLIGENCE (AI) ADOPTION AND INNOVATION: Initiatives that promote the adoption of American AI technologies and strengthen U.S.-UAE collaboration in AI, innovation, and applied STEM fields, including cybersecurity, space, energy, water security, and smart agriculture, while creating opportunities for U.S. companies, universities, and research institutions to expand partnerships and commercial engagement in the UAE. 4. CULINARY DIPLOMACY:. Initiatives that use food and culinary arts as a bridge to strengthen U.S.-UAE ties while promoting American agricultural products, food systems, hospitality expertise, and culinary innovation. Programs should create opportunities for U.S. food producers, culinary professionals, hospitality companies, and agricultural exporters to expand partnerships and commercial engagement in the UAE. 5. CULTURAL HERITAGE PRESERVATION AND DIGITAL HERITAGE: Initiatives that showcase American leadership in cultural heritage preservation, artifact and antiquities protection, site conservation, and digital heritage technologies, including VR/AR platforms, 3D scanning, and digital archiving, while promoting U.S. expertise and expanding opportunities for American technology providers, educational institutions, and cultural organizations to strengthen partnerships and commercial engagement in the UAE. 6. HEALTH AND LIFE SCIENCES: Initiatives that strengthen U.S.-UAE collaboration in health and life sciences by promoting American expertise, technologies, research, and innovation while expanding partnerships and commercial opportunities for U.S. companies, healthcare institutions, and academic organizations in the UAE. 7. CREATIVE INDUSTRIES AND DIGITAL INNOVATION: Initiatives that strengthen U.S.-UAE cooperation and commercial engagement in the creative industries, digital media, entertainment, gaming and game development, esports, immersive technologies, and AI-enabled creative sectors by showcasing American platforms, technologies, platforms, storytelling, and innovation models while creating opportunities for U.S. companies, creators, developers, institutions, and experts to expand partnerships, collaboration, and market engagement in the UAE. Programs may also highlight the importance of intellectual property protections, creator rights, licensing frameworks, and responsible innovation in supporting growth across the digital and creative economy. In addition to the specific requirements listed above, all proposals must: Clearly indicate the primary grant priority area the program is focused on. Clearly indicate the key public diplomacy audience(s) that will be targeted by the program and the key activities to be delivered through the program. Identify the emirate(s)/city(cities) in which activities will take place. Identify specific outcomes to be achieved by the end of the grant period. Clearly delineate how elements of the proposed program will have a multiplier effect and be sustainable beyond the life of the grant. Provide a traditional and/or social media plan for marketing program activities and outcome, if applicable. Identify any tools (surveys, beneficiary interviews, focus groups, etc.) that will be developed and used for Monitoring and Evaluation purposes. Participants and Audiences: All proposals must focus on audiences in the United Arab Emirates and in the United States. If appropriate and feasible, proposals may have a regional scope and include participants from other countries, with a view to strengthening broader U.S. engagement in the region. Proposals should describe both the primary and secondary audiences for the program, including age, sex, geographic location, and anticipated reach. Primary audiences are those that will participate directly in the program, and secondary audiences include those reached indirectly, for example, via traditional or social media. Specific audiences that are considered a priority include: · Students, emerging leaders, and young professionals (ages 14-45), particularly in STEM, entrepreneurship, sports, media, technology, culinary arts, and the creative industries; · Entrepreneurs, innovators, researchers, educators, artists, chefs, content creators, startup founders, and other professionals engaged in technology, business, culture, and innovation sectors; · Mid-career and senior-level professionals, decision-makers, institutional leaders, investors, and industry experts across sectors including artificial intelligence, healthcare, education, aerospace, sports, media, cultural heritage preservation, entertainment, and emerging technologies; · Alumni of U.S. government-funded programs; and Representatives of academic institutions, research organizations, technology parks, innovation hubs, cultural institutions, and business associations involved in strengthening U.S.-UAE collaboration and commercial engagement. Mandatory application forms • SF-424 (Application for Federal Assistance –

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